About Mobinets

Mobinets answer the challenges facing today’s mobile operator with the most powerful combination of OSS solutions available to give their clients the greatest control & visibility across their networks, helping them make the smartest decisions every time.

The work

Mobinets commissioned Abbey to expand the established identity with a new brand positioning programme. This process included developing a core value proposition for the business, customer-centric 'go-to-market' strategy that encompassed, strategic and tactical messaging with focused content for all materials both online and offline. With this strategic thinking in place we further developed the brand and undertook a complete re-build of the website (including messaging and focus), social media pages and content as well as printed literature, press advertising and PowerPoint sales aids. We have since been involved with various digital engagement and creative services projects.

How we helped

  • Brand Management
  • Brand Strategy & Positioning
  • Web development
  • Social Media
  • Digital Content
  • Literature
  • Print Management