GE Money

About GE Money Home Lending

GE Money Home Lending is one of the largest specialist lenders in the UK. They offer a range of first time buyer, self-employed, purchase and remortgage products to new customers, who would otherwise find it difficult to arrange a mortgage through a high street lender.

The work

Abbey were commissioned to work with the Marketing Team to develop an Employee Engagement programme based around the organisations Customer Promise principles and its desire to always Treat the Customer Fairly. We developed a campaign 'brand' for the programme, along with a series of supporting items of literature, POS and e-comms.

A few kind words

"GE Money Home Lending has worked with Abbey DPM for over 10 years, providing us with creative and design capability for the services we provide to our customers and intermediary partners. As with any large financial services company in a fast moving regulatory environment, we needed a partner to develop communications that were clear, accurate and stand out. Abbey fulfilled and continue to fulfil this brief and despite some stretching demands they have delivered on time and within budget. I regard them as valuable extension to my department."
Gerry Bell, Marketing Director, GE Money Home Lending Ltd (July 2013)

How we helped

  • Direct Marketing
  • Online Marketing
  • Literature
  • Production Management