The Cantor & Stratify Groups are a boutique business strategy and operational improvement consulting partnership, focused exclusively on the Private Equity market. They specialize in helping PE firms accelerate the time to exit and profit realization of their owned assets.
Abbey were commissioned to create a new identity and brand for a partnership start-up based in the US. The two organisations work symbiotically and wanted their respective brands to reflect this very close relationship. Abbey worked with the client to develop this 'joint brand' exercise, and once agreed we migrated this logic across all the marketing materials they needed - both on and offline, such as business stationery, MS Word and PowerPoint templates, marketing literature, social media graphic support, along with the design for a new WordPress website.
"Abbey came to the table as a partner and helped us articulate and clarify our key brand messages. They developed a comprehensive set of branding tools (Identity, web design, business templates) that matched our messaging, paired perfectly with our sister firm, and that garnered lots of positive feedback from our clients. I have no hesitation recommending their services for a professional and fresh approach to branding."
Mark Driedger, Managing Partner, The Stratify Group (July 2015)